H&LA’s Feasibility Report - Timeline

Written By Blaise Tracy

H&LA FEASIBILITY STUDY - CLICK HERE

Aug. 28, 2025 – City issues purchase order for HLA study ($95,000)

The City of Greeley issues Purchase Order P20255285 to Hotel & Leisure Advisors for a “Market Feasibility & Financial Analysis Study” totaling $95,000.
This PO establishes HLA as the City’s consultant for evaluating the proposed Cascadia Arena / Rocky Mountain Grand Resort project.

Source:
P20255285 – Market Feasibility & Financial Analysis Study

Aug. 28, 2025 – HLA flags excess funds beyond defined scope; suggests future consulting use

HLA principal David Sangree emails City staff noting that the $95,000 PO exceeds the planned fees for the study’s four core components (totaling $81,000).
He suggests the remaining balance could be applied to additional hourly consulting work later, indicating flexibility to expand scope as needed.

Source:
P20255285 – Market Feasibility & Financial Analysis Study

Early Sept. 2025 – Developer-side lead initiates multi-study coordination effort

Ashley Stiles (Tribedevco) emails City staff and multiple consultants noting that the City has “several studies underway” related to the West Greeley project.
She proposes a coordination call to align scope, identify overlap, and ensure data needs are addressed across studies — looping in City officials, HLA principals, and other stakeholders.

This marks a shift from parallel studies to deliberate cross-study coordination.

Source:
Coordinating Current City Studies – Redacted

Mid–Late Sept. 2025 – Survey instrument developed with developer input; City distribution planned

A public-facing market survey is drafted as part of the HLA study process.

  • Stiles requests UX changes (e.g., adding a progress indicator).

  • City communications staff indicate that once finalized, the survey can be distributed through City channels.

  • HLA confirms it will send the “live survey” link the following Monday.

HLA states the survey is intended to:

  • Gauge market interest

  • Identify preferred amenities

  • Inform feasibility assumptions

They further note that:

  • A survey summary will be included in the feasibility report

  • Raw data will be provided in an addendum

Sources:
Preview link for the survey to be sent out – Redacted (multiple versions)

Sep. 29, 2025 – City confirms request for an additional analysis scenario

Sangree thanks City staff (via Paul Trombino) for confirming an “additional scenario” to be analyzed as part of the study.
This indicates the study scope is expanded after initial engagement, beyond the original four components.

Source:
Document – Redacted

Sept. 16, 2025 – City Council adopts Ordinance 30 (2025) establishing PUD zoning

City Council adopts Ordinance 30 (2025), creating the PUD zoning framework necessary for the Cascadia project.
The ordinance becomes effective Sept. 24, 2025.

HLA later explicitly references this zoning action in the feasibility study as a foundational assumption.

Source:
2025049 – Feasibility Study (HLA), Site Description section

Oct. 2025 – Study coordination meetings continue as reports near completion

Calendar invites and meeting notes show ongoing coordination calls among City staff, HLA, and project stakeholders in advance of report delivery.
These include “last touch base prior to reports” meetings.

Sources:

  • Invitation Study Coordination Call – Sept. 15, 2025

  • Invitation Study Coordination Call – Oct. 13, 2025

  • Invitation Study Coordination – Last Touch Base Prior to Reports – Oct. 27, 2025

Nov. 3, 2025 – HLA delivers “draft reports,” withholds final pending payment

Sangree emails City leadership and developer representatives stating:

  • Draft reports have been delivered

  • Drafts exclude addenda and signatures

  • Final report will not be issued until:

    • Outstanding payment is received

    • Follow-up questions are addressed

This establishes that decision-makers are reviewing draft, non-final materials.

Source:
FW New payment request from Hotel & Leisure Advisors LLC – invoice 2025-206

Nov. 3, 2025 – Invoice ties work to Cascadia Arena + added scenario

HLA issues a detailed invoice referencing:

  • “2025049 – Proposed Indoor Waterpark Resort & Ice Arena – Greeley, CO”

  • $75,000 for feasibility & economic impact study

  • $9,000 for an added feasibility scenario (e.g., expansion case)

  • Expenses (capped)

The invoice shows a remaining balance due of $30,750.

Source:
FW New payment request from Hotel & Leisure Advisors LLC – invoice 2025-2026

Blaise Tracy
Next

H&LA Feasibility Study Report for the Proposed Rocky Mountain Grand Resort and Cascadia Arena in Greeley, Colorado